K-Beauty article in Personal Care Magazine
Lorna Radford’s article “How to formulate K-Beauty for the European market” has been published in the September 2018 edition of Personal Care Europe.
Please get in touch to receive an electronic copy of this article or if you would like to discuss how Enkos can help with K-Beauty inspired developments for your brand.
Message from Lorna:
When I was growing up, I would look forward to traveling out to South Korea every couple of years to visit my family there. I’ve always loved the culture and food, the mountainous landscape and cities that seemed to expand and transform between each visit. Since joining the cosmetics industry, I’ve been fortunate enough to travel out to South Korea at least once a year for business. The Korean mindset is to exceed expectations and push innovation, which resonates with what we are trying to achieve at Enkos Developments. I’m so excited about the buzz for Korean skincare and am proud to be involved in bridging the gap between the European market and K-Beauty. At Enkos Developments we keep on top of Korean trends, we can create and deliver bespoke presentations about K-Beauty, we work with UK brands to develop K-Beauty inspired products and we also work with Korean companies to offer them a European perspective. Based on my experience so far, I have written an article for Personal Care Europe's September 2018 edition. I hope you enjoy the article and please do get in contact if you’re interested in discussing K-Beauty or any other formulation matters with us further!