in-cosmetics Korea 2024 - Stand H90b
The countdown to in-cosmetics Korea 2024 is on! Only 2 weeks to go until all the leading K-Beauty brands gather to learn about the latest and greatest cosmetic ingredients from around the world.
Stand: H90b Enkos Developments (inside the K-Beauty Inspiration Zone)
Venue: Hall C, COEX, Seoul, South Korea
Dates: 24-26th July 2024
We are proud to announce that our Managing Director, Lorna Radford, is once again the Official Technical Advisor for the exhibition this year.
It’s going to be a really jam-packed event with so much to see and do. You’ll be able to catch Lorna:
At the Enkos desk – stand number H90b at the back of the hall, next to Mintel.
Giving live formulation demos in the K-Beauty Inspiration Zone at 14:30pm on Thursday 25th and Friday 26th July.
Attending some of the other talks to soak up lots of new learnings – there are some amazing sessions this year! Check out the itinerary here.
Generally wandering around the show looking wide-eyed and excited like a kid in a sweet/candy shop! ✨🤩✨
Lorna is one of the esteemed judges for the Best Ingredient Award again this year. We look forward to seeing who receives this coveted award, and testing some of these materials in our lab – the winners will be revealed at 16:30pm on 25th July at the Innovation Zone!
Lorna will also be giving a live formulation demo at 14:30pm on Thursday 25th and Friday 26th July in the K-Beauty Inspiration Zone – formulating our Global Gloss Smoothing Hair Cream whilst discussing the topic of “Insights to help you bridge the European and Korean hair care markets”.
Quote from Lorna: “With so much focus for K-Beauty being on skincare and colour cosmetics, I thought it would be fun to shine the spotlight on haircare inspired by both the European and Korean markets during my lab session this year! 💈💇♀️🧴”
Following the show, we would be delighted to provide custom workshops to distil the latest info about K-Beauty and what we saw on the ground at in-cosmetics Korea
Will you be attending? Please contact us at innovation@enkosdevelopments.com if you would like to meet at the show, or if you’d like to learn more about how Enkos can help you bridge European and Korean beauty markets!